1 Information We Collect

We collect information you provide directly and information gathered automatically when you use our website or apps.

Information you give us

• Contact details such as your name, phone number, email, and mailing address
• Information you share to get a quote or enroll, such as date of birth, ZIP code, and Medicare-related details
• Messages, questions, and preferences you send us

Information collected automatically

• Device and browser type, IP address, and approximate location
• Pages you visit, referring site, and how you interact with our tools
• Data from cookies and similar technologies, including our first-party analytics through theZwall Connect

2 How We Use Your Information

We use your information to:

• Provide Medicare quotes, compare plans, and help you enroll
• Respond to your questions and provide ongoing service and support
• Contact you by phone, text, or email with your consent
• Operate, secure, and improve our website, tools, and mobile apps
• Meet legal, regulatory, and carrier requirements

We do not use your health information for any purpose other than helping you with your Medicare coverage.

3 How We Share Information — and What We Never Do

We do not sell your personal information. We share information only as needed to serve you and operate our business, including with:

• Insurance carriers you choose to apply to or enroll with
• Service providers and our technology partner, XtreamData, who help us operate our secure systems under confidentiality obligations
• Authorities when required by law, regulation, or valid legal process

We never sell or share your mobile phone number, text-messaging opt-in data, or consent with third parties for their own marketing purposes.

4 Cookies & Tracking

We use cookies, pixels, and similar technologies — including our own first-party analytics through theZwall Connect and trusted third-party services — to understand how our website is used and to improve it. You can manage cookies through your browser settings and available opt-out tools. Details are described in our Cookie Policy.

5 How We Protect Your Information

Your information is protected by a multilayered security framework engineered and maintained by our technology partner, XtreamData. This includes encrypted connections, secure storage, and controlled, role-based access so that only authorized team members can view client records. We treat your health information in a manner consistent with HIPAA and applicable privacy laws.

6 Data Retention

We keep your information only for as long as needed to provide our services, comply with legal and regulatory requirements, resolve disputes, and enforce our agreements. When it is no longer needed, we take reasonable steps to securely delete or de-identify it.

7 Your Rights & Choices

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Request that we correct or update it
• Request that we delete it, subject to legal limits
• Opt out of marketing communications at any time

You can opt out of text messages by replying STOP, unsubscribe from emails using the link in our messages, or contact us directly using the information below.

9 Children’s Privacy

Our services are intended for adults age 18 and older. We do not knowingly collect personal information from children. If you believe a child has provided us with information, please contact us and we will take appropriate steps to remove it.

10 Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.